Chippewa Steel Hockey Announces Official Beer Partner

(Chippewa Falls, WI)-  The Chippewa Steel are proud to announce a 3-year partnership with General Beverage Northwest, which is a distributor of Leinenkugel’s.

“Leinenkugel’s is delighted to welcome Chippewa Steel Hockey and the North American Hockey League to the town where we have been brewing beer since 1867.  Their exciting brand of hockey is proven to be one of the best at advancing players to the collegiate and pro levels and will be fun for our drinkers of Leinenkugel’s beers to witness right here in the Chippewa Valley.  We’re excited, along with our distributor, General Beer Northwest, to be partners with Chippewa Steel Hockey in their inaugural season,” said President and Chief Beer Merchant of Jacob Leinenkugel Brewing Company Dick Leinenkugel.

“Our relationship with General Beer Northwest and Leinenkugel’s is a great community partnership and we’re excited for fans to enjoy their fantastic brands at Chippewa Area Ice Arena starting with the Home Opener on Friday, September 14th,” said Business Manager of Chippewa Steel Hockey Jake Serwe.

The countdown to the Steel Inaugural Season is just over a month away! Promotional Nights for the 2018-2019 season will be announced soon. For questions on anything Steel Hockey please email: for more details.



The Chippewa Steel are members of the NAHL which is the oldest and largest junior hockey league of its kind in the United States and one of only two USA Hockey-certified leagues that operate under the non pay-to-play model.  The NAHL is also one of the best at advancing players to NCAA and professional hockey. Notable Alumni of the NAHL include Ryan Suter (MIN), Patrick Kane (CHI) and Phil Kessel (PIT) All league games are viewable via HockeyTV. For more information, visit